NDNQI

NDNQI

The American Nursing Association came to ab+c to promote The National Database of Nursing Quality Indicators (NDNQI)®. The strategy was to provide just enough content to spur interest and convert them into a lead in the sales funnel, while also providing an easy mechanism on the public-facing site to log into the member’s area and promote surveys and conferences/events.

The site was designed so that content on the home pages was customized on the fly, based on how the visitor arrived at the site.

The National Database of Nursing Quality Indicators home page

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